What the tool does
haplo researches topics or keywords, checks search demand, reviews SERP competitors, recommends a content format, creates an AI-assisted article draft, and can send that draft to WordPress, Webflow, Shopify, Sanity or a Custom/API output.
- Topic mode starts with broad ideas, researches keyword options, and selects a primary keyword.
- Keyword mode starts with a chosen keyword and generates content from that keyword directly.
- SERP competitor analysis helps adapt the content type, headline, article length and structure.
Before starting
Prepare the target CMS access details where needed, the market being researched, the brand or website name, the audience, and any tone of voice guidance. Use draft publishing first so generated content can be reviewed before going live.
- Use a secure API token or Application Password for the selected CMS. Custom/API output does not require CMS credentials in this UI.
- Use the correct search market and SERP location for the intended audience.
- Review generated content for factual accuracy, brand fit and formatting before publishing.
Step-by-step workflow
- Choose the output. Select WordPress, Webflow, Shopify, Sanity or Custom/API. Only the visible setup section is used for the current run.
- Choose the content type. Leave this as Automated when the tool should use keyword intent and SERP competitors to choose the most suitable format.
- Choose topic or keyword mode. Use topic mode for research-led topic discovery, or keyword mode when the primary keyword is already known.
- Set the search market. Pick the country/language preset or enter custom Google Ads and SERP localisation settings.
- Add the source input. Add one topic or keyword per line. The tool processes each line separately.
- Add brand context. Provide the brand name, website, audience and tone of voice so the draft matches the intended business and reader.
- Complete the setup. Follow the step-by-step instructions in the WordPress, Webflow, Shopify, Sanity or Custom/API section and keep the publish mode as Draft where available.
- Run the task and review the result. Check the selected primary keyword, content format, target length, headline and CMS item ID or Custom/API output. Review the draft before publishing.
The tool is designed to assist research and drafting. It does not replace editorial review, legal review, factual checking or CMS quality assurance before publication.