What the tool does
haplo researches topics or keywords, checks search demand, reviews SERP competitors, recommends a content format, creates an AI-assisted draft, validates the editable draft against published Google E-E-A-T and quality-rater principles, lets the editor optionally ask AI to apply selected validation suggestions, and only then enables CMS publishing.
- Topic mode starts with broad ideas, researches keyword options, and selects a primary keyword.
- Keyword mode starts with a chosen keyword and generates content from that keyword directly.
- SERP competitor analysis helps adapt the content type, headline, article length and structure.
Before starting
Prepare the research market, brand or website name, audience and tone guidance. CMS access is only needed after the content has been generated, validated and reviewed.
- When you reach publishing, use a secure API token or Application Password for the selected CMS. Custom/API output does not require CMS credentials in this UI.
- Use the correct search market and SERP location for the intended audience.
- Resolve material validation findings, verify factual/source gaps and revalidate any edited draft before publishing.
Step-by-step workflow
- Configure the task. Choose topic or keyword mode, content format, search market and brand/audience context. CMS selection is deliberately deferred.
- Analyse, research and generate. Haplo researches search demand and SERP competitors, selects or uses the primary keyword, adapts the structure and creates an unpublished draft.
- Edit the generated draft. Haplo automatically opens Edit, Validate & Publish after generation. Review the Page title / H1 / Article heading, SEO metadata and article body. Use the H2, H3 and H4 controls above the editor instead of manually remembering Markdown hashes; Haplo keeps the same Markdown semantics for CMS output.
- Validate the draft. Run the E-E-A-T, Page Quality and Needs Met assessment. The validation report shows the overall score, four E-E-A-T component scores, prioritised content suggestions, source gaps and competing websites to review.
- Optionally apply suggestions with AI. Choose which validation suggestions Haplo should attempt to implement. Haplo researches every selected validation suggestion before editing, prefers verified primary or credible sources, and applies an evidence-safe alternative when a literal suggestion would require fabrication. Read and edit the improved draft in Step 3, then choose Revalidate improved draft to return to Step 2 with your edits preserved. If the draft changes, it must pass validation again before publishing.
- Select the CMS and publish. Once the exact final draft has a current validation receipt, choose WordPress, Webflow, Shopify or Sanity, test the connection where available, choose the CMS publication status and publish.
The validator is an editorial aid, not a Google ranking prediction or substitute for subject-matter, legal, factual or CMS review. Google quality-rater labels are used as published evaluation scales; the 0–100 E-E-A-T score is Haplo's transparent editorial heuristic.